![]() ![]() In this case, Microsoft uses online technology and technological measures to protect digital products. An organization’s marketing mix or 4Ps (Product, Place, Promotion & Price) determines the strategies and tactics for implementing a marketing plan. ![]() ![]() Microsoft Corporation’s marketing mix is a showcase of how rapid innovation combines with effective approaches to maintain a strong share of the market. Microsoft Corporation’s marketing mix (4Ps) shows reforms and strategic change in products, prices, places, and promotion activities to improve the computer hardware and software business.
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